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I Bet You Can’t Eat Three!

Shredded Wheat was invented in 1893 by Henry Perky in Denver, Colorado and was initially distributed from a factory in Niagara Falls.

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Shredded Wheat Factory, Welwyn Garden City, UK

UK production didn’t begin until 1928 when the famous white Shredded Wheat building was built in Welwyn Garden City.

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The tall concrete cereal silos that form part of the factory have become a local landmark and are listed structures.

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The first 18 storage units were completed in 1926 with a further 27 constructed in 1938.

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The “I bet you can’t eat three” advertising campaign in the 1970s and 1980s,  featuring sporting icons of the time, and the 1970s advertising ditty

“There are two men in my life,
To one I am a mother,
To the other I’m a wife,
And I give them both the best
With natural Shredded Wheat”

brought the breakfast cereal fame and are still remembered fondly by many.

The strong smell of malt no longer floats across Welwyn Garden City, however, as the factory was closed in 2008.

Linked to One Word Photo Challenge: White.

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