Boxpark in Shoreditch, East London, was set up in 2011 as the world’s first pop-up shopping mall. It is made of stripped and refitted shipping containers, joined together and stacked. In this way they create unusual and theoretically low cost retail units that are suitable for pop-up stores. They may sound cramped from this description, but actually they make decent sized shops.
Brands represented include OnePiece, Smiley, Marimekko and Urban Ears. I’m not convinced it is entirely as intended – there are too many established brands to be termed pop-up in my opinion. In fact, Nike has a very large space upstairs.
This place is well worth a look, however, for its unusual setting and good intentions. It is a lively space, featuring music and art events and has a nice selection of eateries on the roof.
For sample wares, check out Seeing Triple.