Kelloggs and Any Hindmarch are collaborating, with a range of cereal-inspired handbags and handbag-inspired cereals! It’s wonderful to see this creative comeback from Tony the Tiger and Cornelius the Cockerel.
You can find both handbags and breakfast at Anya Hindmarch luxury stores and the fashion flakes are now available at Waitrose too.
Out on an early morning photography walk, I was delighted to spot Tony on Bond Street. He seemed to be having a bit of an identity crisis, though, with his reflection making a bid to put a Tiger in your Tank (remember those Esso/Exxon adverts?).