Coca Cola have really seized their sponsorship of the London Eye to the full – plenty of bright red and clever, funny signage.
Hex Colour reference: #fc2847
A colourful note: in 1998, Crayola gave permanent (well, maybe not that permanent!) names to the crayons that had been True Blue heroes in the previous year. True Blue no. 7 became Torch Red, and in support of a Scarlet Pimpernel charity performance in New York, the previous Red colour also appeared in special boxes as Scarlet Red. By the end of 1998, Scarlet Red had been discontinued (the original Red still existed under its original, plain name) and Torch Red had been renamed Scarlet.
Copyright Debbie Smyth, 30 March 2016