Hex colour reference: #ffbd88
This very light orange colour became an unusually named Crayola crayon in 1993. One of the 16 winners of the 1993 naming competition created a lively impression with their Macaroni and Cheese title. The six year old winner, Adrienne Watral from Colorado, simply named it after her favourite food.
I would never have guessed that this colour was named after mac and cheese, mind you. I love it myself, and enjoy its easiness to make and comfort to eat, but it is never orange for me. It seems that in early 2015 there was plenty of lively public discussion in the US on changes needed to additives, including colours, to this popular item. It seems, however, that the manufacturer has achieved a healthy response without any colour change being required!
Copyright Debbie Smyth, 21 February 2016