Flannels flagship store, Oxford Street, London, August 2020
Flannels opened their £10 million, 18,000 sq ft, four-storey flagship in central London in September 2019.
It took me almost a year to notice it. How can that be? Its exterior, curving around the corner of Poland Street and Oxford Street, features an unmissable three-storey wall, made up of 36 4K digital screens, each fitted with sensors to detect outdoor brightness for both clear and energy-efficient display.
The technology hosts W1 Curates, one of the world’s biggest permanent digital public art installations, presenting the work of established and new artists.
When I was there in late August 2020, my eyes were treated to a stunning display by the Afro-Cuban artist, Harmonia Rosales. Influenced by both renaissance masters and African culture, her work focuses on black female empowerment in western culture.
Come sun, come rain, come evening darkness, this is a place to stand, enjoy, imagine, and breathe in the fresh(ish) air. For now, please enjoy the gallery below.
Copyright Debbie Smyth, 8 September 2020