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Art not ads – on Oxford Street

A masked woman standing outside the artistic Flannels store on Oxford street

Flannels flagship store, Oxford Street, London, August 2020

Flannels opened their £10 million, 18,000 sq ft, four-storey flagship in central London in September 2019.

It took me almost a year to notice it. How can that be? Its exterior, curving around the corner of Poland Street and Oxford Street, features an unmissable three-storey wall, made up of 36 4K digital screens, each fitted with sensors to detect outdoor brightness for both clear and energy-efficient display.

The technology hosts W1 Curates, one of the world’s biggest permanent digital public art installations, presenting the work of established and new artists. 

When I was there in late August 2020, my eyes were treated to a stunning display by the Afro-Cuban artist, Harmonia Rosales. Influenced by both renaissance masters and African culture, her work focuses on black female empowerment in western culture.

Come sun, come rain, come evening darkness, this is a place to stand, enjoy, imagine, and breathe in the fresh(ish) air. For now, please enjoy the gallery below.



Copyright Debbie Smyth, 8 September 2020

10 replies »

  1. Wow! This would be a sight to behold!
    We were meant to be in London end of this year – not happening now. Thank you for continuing to share London sights, sounds & goings-on …. it will have to feed my hankering for now.


  2. Hi Debbie – the art is awesome and the artist Harmonia Rosales has such talent
    However – the phone with corner – the art and the lady with the mask – is SUCH a fantastic photo – goodness I love it so much (looks like she modeled for you)

    Liked by 1 person

    • Glad you like it so much Yvette.
      Ah yes, the Marlboro lady. I hadn’t noticed what her outfit was at the time, just that she was bright. I had discovered the place at night and went back during the day to get a corner shot, and was delighted when she came along, mask and all 🙂

      Liked by 1 person

      • Yes – mask and all.
        And I think another reason I like when people show up in photos – the photograph becomes even that much more original and never to be duplicated that way ever again – oh and the make shows how “COVIDish” these street shots are!

        Liked by 1 person

    • Yes, it’s really worth a look. I don’t know how I hadn’t spotted before, though working past at night made it stand out more than usual. It’s only one street away from the Photographers’ Gallery so I had certainly been close. It may be a different artist on show now – but I can’t find a schedule anywhere and the website is out of date

      Liked by 1 person

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